In 2006 he was promoted to the position of Marketing Manager for Caboolture Sports Club, growing the membership base from 16,000 – 60,000 in just five years. He then moved into the role of Assistant Manager, overseeing operations for Caboolture Sports Club and Centenary Lakes Sports Club. During this tenure Matt was Awarded the Clubs Queensland Young Manager of the Year.

In 2013, Matt commenced in the role of General Manager – Marketing for Brisbane Racing Club, responsible for marketing of the BRC’s operations at Doomben & Eagle Farm racecourses, Gallopers Sports Club, Eagle Farm Markets and the $1.5B BRC Masterplan.

In 2015, Matt retuned to Caboolture Sports Club and led the rebranding of the organisation to CSC Group. After the acquisition of Caboolture RSL, CSC Group developed Queensland’s first greenfield community club in two decades (North Lakes Sports Club), opening in May 2017.

Matt was an integral part of the launch of North Lakes Sports Club, completing feasibility studies, community engagement, research and a marketing plan that gained more than 20,000 new members during the pre-opening and first month of operation.

In 2020, Matt Co-founded Maer Group, with a vision to share the combined experience of Maer Group, while developing the next generation of marketers. Matt now works with numerous clients across a diverse range of projects including marketing, research, strategic planning, systems, integrations and digital marketing.

Nicole graduated from the University of Queensland with a dual bachelor’s degree in Business Management (majoring in Marketing) and International Hotel & Tourism Management (majoring in Event Management), whilst shortly after completing her advanced diploma in Digital Communications at the Queensland University of Technology. From there, she entered Clubland, landing her first Marketing role at Wynnum Manly Leagues Club in Brisbane’s Bay Side where she grew her expertise in promotions, event management, communications, campaign management, loyalty, and social media management.

Re-locating back to the Sunshine Coast in 2020, Nicole now works as an Account Manager where she employs her communication and marketing acumen to devise, execute, and manage direct marketing campaigns, promotions and marketing strategies that effectively represent her client’s goals. With an organised approach to all she does, Nicole is always ready to jump into a project. Precise, driven, and enthusiastic, Nicole delivers high quality results on all projects, ensuring that no detail is amiss.

When she isn’t working, Nicole loves to spend her weekend at the beach, chasing the best coffee on the Sunshine Coast and spending time with her friends and family, including her two-family Golden Retriever’s.

Her organisation & project management skills are second to none. Sarra has a wealth of experience in the development and implementation of marketing plans, promotional calendars, event management, communications, campaign management, branding, loyalty, design, and social & digital marketing. Sarra also oversees the internal marketing projects at Maer Group on top of managing her high-profile clients.

Sarra holds a Bachelor of Business (Marketing) finishing top of her class with distinctions. She also holds an Advanced Diploma of Management, Advanced Diploma of Marketing, and is a Commissioner for Declarations. Sarra was also named as a finalist in the Young Manager of the Year Award at Keno & Club’s Queensland Awards for Excellence in 2021.

When Sarra isn’t at work, you’ll still never see her sitting still. She can be found spending time with her young family, camping, four-wheel driving, or listening to a good e-book. She also has a passion for interior design and home organisation and enjoys creating unique spaces within her home.

Her diverse background in hospitality and the Club space has equipped her with exceptional knowledge and understanding of our client needs and behaviors. Abbey plays a pivotal role in the strategic planning for her accounts, including year-round weekly and major promotions, brand growth opportunities, events planning, direct marketing campaigns and offers, and loyalty program management. She also oversees the day-to-day tasks carried out by her team, such as coordinating artwork, social media management, website maintenance and more.

In her spare time, Karen likes to explore the Sunshine Coast and the hinterland, together with her partner and two daughters.

Skye has a Bachelor of Business, majoring in Marketing, and is no stranger to the hospitality industry with over 10 years of experience.

As Digital Marketing Manager, Skye specialises in developing and executing data-driven strategies that deliver measurable results across various platforms including Meta, Google, LinkedIn, 9Now, Spotify and more. She works closely with our talented team of creatives, analysts, and account managers to craft compelling campaigns that drive conversions for our clients.

Skye also plays a crucial role in overseeing website development projects from start to finish, collaborating with designers and developers with a focus on creating user-friendly, visually appealing, and highly functional websites for new and existing clients.

Outside of the office, Skye enjoys soaking up the rays of the beautiful Sunshine Coast beaches, supervising her partner in home improvement projects, or catching up with friends and family over a few cocktails!