Marketing Trends from 2020
The new year has finally arrived, meaning it is time to look back on the past year and review the marketing trends that emerged from the beginning of the decade.
Successful service employees
The quality of your employees in a customer-facing environment plays a crucial role in determining market success and financial performance.
Direct messaging and how to use it
Implementing direct messaging can assist in establishing a rapport with your customers on social media, offering a great opportunity to enhance customer service.
Re-Brand: When should you Rebrand?
To rebrand is to change the image of your organisation, aiming to make the company more attractive to customers through developing a different brand identity.
The importance of an outcomes-focused mindset
For years, people have debated over the best way to complete tasks. While there isn’t a set-in stone answer, an outcomes-focused mindset comes pretty close.
Covid-19: Now what? Three trends shaping consumer behaviour
While there’s no doubt the current climate presents us with challenges and opportunities, how do we know which challenges and opportunities to focus on? How do clubs, pubs and hospitality venues strike the balance between changing and staying the same?
How to pause your loyalty program
Tiered loyalty programs have become an essential part of membership offerings. Once setup, they are often left chugging away in the background. But what happens when gaming at your venue shuts down for four months? Have you taken the steps necessary to pause your program?
Top 8 opportunities from COVID-19
Sometimes, the more challenges there are, the more opportunities. This is true for COVID-19. The actions you take now will define how your members perceive your venue and who they choose to support when businesses re-open.